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Lilly adds another sales channel for obesity drug Zepbound
Telehealth firm Ro will offer low-cost, single-dose vials of Lilly's obesity drug Zepbound, the first alternative to the new LillyDirect DTC channel.
Sales & Marketing
Why would a healthcare agency offer sports marketing?
Healthcare marketers looking for a fresh way to engage audiences across a wide range of demographics have turned to what may seem like an unusual source – sports.
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Bausch + Lomb dips on rumour of failing takeover talks
Private equity group Blackstone is reported to be thinking of pulling out of a consortium to buy ophthalmology specialist Bausch + Lomb.
News
ConTIPI starts rollout of pelvic organ prolapse device in US
A non-invasive device that could help millions of women in the US with a condition known as pelvic organ prolapse (POP) has launched in the US.
Sales & Marketing
Sponsored
Maintaining focus to prosper in a complex and rapidly evolvi...
Launching a product is always an intense, pivotal moment, but in a fast moving era of scientific advances and regulatory change, it has become an even more critical enterprise.
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