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Sales & Marketing
Upscaling your brand strategy game with new ways of planning
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Take pharma brand planning to the next level in 2024

Today, pharma brand planning teams can benefit from technology platforms that aggregate data and automate analyses, helping unlock insights on the market landscape and clinical environment

Podcasts

Sales & Marketing
pharmaphorum podcast episode 90
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Changing personnel dynamics in the pharma world

An economic downturn always has effects that reverberate across an industry, and perhaps one of the most visible reverberations is in the realm of personnel - more layoffs and less hiring a

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Sales & Marketing
Launch Excellence: Moments of Truth
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Launch Excellence: Moments of Truth

The launch environment for pharmaceutical industry products is evolving at pace with new scientific discoveries and shifting engagement patterns, creating challenges and opportunities.

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Debates & Insight

Debates & Insight
Digital-HCP-engagement-1200x675
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How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

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