Sales & Marketing
Why Medical Affairs must be integrated into field strategy
Many organisations still operationalise Medical Affairs as a downstream contributor, rather than an integrated strategic partner.
News
Bayer gets €3bn from Apollo for contraceptives unit stake
Bayer has partnered with private equity group Apollo to set up a new entity that will handle its long-acting contraceptives products.
News
Moderna's mResvia gets shot in the arm from EU contract
A new EU procurement contract could give Moderna's RSV shot mResvia, which has struggled to gain traction in the market, a welcome boost.
News
Keenova eyes Xiaflex as first drug for plantar fibromatosis
Keenova is hoping that its Xiaflex drug can become the first approved therapy for plantar fibromatosis, a debilitating condition affecting the feet.
Sales & Marketing
Is pure play pharma's new pharmakon?
The shift in commercial teams has been happening for some time. This is not new news. I have felt it many times over, like many of us who have worked in the industry for years.
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