Reuters Pharma Barcelona 2023 - Day 2

Sales & Marketing
Reuters Pharma Barcelona 2023 - Day 2

Moving into Day Two – if you missed it, do be sure to catch up on yesterday’s coverage here – pharmaphorum (and no doubt those of our readers unable to be in attendance in Barcelona for Reuters Pharma 2023) is keen to see what today will hold.

From our own founder, and Healthware Group’s chief content officer and UK MD, Paul Tunnah delivering his chair address on marketing, to Grünenthal discussing the case for change (given the world has changed more in five years than in the last 50), and from ViiV Healthcare on HIV in the real world to multiple panels discussing topics ranging from scalable approaches for commercial strategies and RWE’ benefits along the value chain, as well as questioning whether pharma knows its role in digital health yet – Day Two is sure to be no less fascinating than the first. We hope you find something of interest herein.

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19 April, 2023