Sales & Marketing News | pharmaphorum

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FDA unveils swift route to market for personalised drugs

FDA reveals a regulatory pathway for personalised therapies based on 'plausible mechanism', drawing on the bespoke gene-editing treatment of Baby KJ.

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Bayer beats expectations with tougher times looming

Bayer's third-quarter sales came in a bit higher than anticipated, but the company is girding its loins for a challenging period ahead.

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FDA appoints veteran Pazdur to replace Tidmarsh

The FDA has steadied the ship at CDER by naming veteran regulator Richard Pazdur as director, although he was reportedly reluctant to take the job.

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Ireland's Mallinckrodt closes spinout, rebrands as Keenova

Two new pharma companies - Keenova and Par Health - have now emerged from the merger of Mallinckrodt and Endo earlier this year.

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Queer Eye's Tan France to front Lilly obesity campaign

Eli Lilly has enlisted the aid of Tan France of US makeover show Queer Eye to change the narrative about obesity in a new campaign.

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MFN model for Medicaid revealed by CMS

The Trump administration has released details of a most-favoured nation (MFN) drug pricing programme for medicines provided by Medicaid.

FDA unveils swift route to market for personalised drugs

Bayer beats expectations with tougher times looming

FDA appoints veteran Pazdur to replace Tidmarsh

Ireland's Mallinckrodt closes spinout, rebrands as Keenova

Queer Eye's Tan France to front Lilly obesity campaign

MFN model for Medicaid revealed by CMS

NICE backs Roche's non-Hodgkin lymphoma drug Columvi

How to meet your physicians where they are online

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