Views & Analysis

Sales & Marketing
brand planning success 2024

How to ensure brand planning success for 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Market Access
King chess piece

Illumina-Grail saga ends with divestment

In a case that had been closely watched across multiple industries, Illumina chose to divest Grail in the light of legal action from the European Commission and the US Federal Trade Commiss