Sales & Marketing Views & Analysis

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Sales & Marketing

Executing established pharma brand strategy: Key considerati...

As blockbuster drug patents edge closer to expiry, pharma companies must rethink how they invest in, support, and scale established brands

Sales & Marketing

Solution Spotlight: iON.AI

iON.AI is a powerful, compliance-driven platform purpose-built for Medical Affairs, seamlessly blending human expertise with AI.

Sales & Marketing

illustrative concept for searching solutions, brainstorming and planning strategy

Harnessing zero‑party data: Transforming pharma advertising ...

Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients

Sales & Marketing

Changing Faces – Board of Directors appointments – February ...

February saw several changes on boards at biotechs, bringing a diverse wealth of experience to support these companies.

Sales & Marketing

Changing Faces: Agency, consultancy, and investor hires – Fe...

February saw a flurry of significant hires in the agency world, with several key players making strategic appointments to bolster their leadership teams.

Sales & Marketing

PM Society Awards 2025: For every patient, every person

The 39th PM Society Awards, supported by headline sponsor Avalere Health, were held on Friday 14th March, at the JW Marriott Grosvenor House in London.

Executing established pharma brand strategy: Key considerati...

Solution Spotlight: iON.AI

Harnessing zero‑party data: Transforming pharma advertising ...

Changing Faces – Board of Directors appointments – February ...

Changing Faces: Agency, consultancy, and investor hires – Fe...

PM Society Awards 2025: For every patient, every person

UK Biobank responds to fears over Chinese access to NHS data

Health Trends 2025: Reimagining What's Possible

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