Sales & Marketing Views & Analysis

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Sales & Marketing

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Stress-testing day one: Designing and preparing for a flawle...

The pressure to execute a flawless drug or therapy launch has never been greater and continues to lay the foundation for long-term product success.

Sales & Marketing

The 2025 way forward: What can UK healthcare advertising exp...

Buoyed by growth opportunities and the strengthening economy, 2024 turned out to be an interesting year for the United Kingdom’s (UK) healthcare advertising industry.

Sales & Marketing

Changing Faces – Board of Directors and Advisory Boards – Ap...

April was a busy month for Boards, with a number of biotechs appointing new Chairs, as well as plenty of other Board seat changes.

Sales & Marketing

Just call it ‘good marketing’: Dan Gandor on why omnichannel...

A Q&A with EVERSANA's new Head of Omnichannel and Digital Transformation covers omnichannel, AI, pharma marketing headwinds, and more.

Sales & Marketing

Vault CRM Campaign Manager: Supporting high growth by synchr...

Veeva's Paul Shawah and Essential Pharma's Mike Josey discuss Vault CRM Campaign Manager in this video feature.

Sales & Marketing

Changing Faces – Agency, consultancy, and investor hires – A...

Stay up-to-date with the agency, consultancy, and investor hires from April.

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--Frontiers Health 2022
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--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
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--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
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--AstraZeneca
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-ASCO 2019 and the future of oncology
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-Frontiers Health 2021
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-Future of Generics
-Life Sciences Industry Report
-Understanding HCPs
-World Without Disease Summit
-The Future of Generics