Sales & Marketing Views & Analysis | pharmaphorum

Friday 12 December 2025

Views & Analysis

Sales & Marketing

HCP and patient looking positive

Sponsored

Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

Sales & Marketing

12 questions with Jim Sage

Sponsored

12 Questions with Jim Sage

Jim Sage is a seasoned global pharmaceutical executive with extensive marketing, commercial, and leadership experience across major therapeutic areas.

Sales & Marketing

launch concept of three ticks and a rocket symbol

Unlocking pharma launch potential: Integrated data strategie...

Launch teams need real-time, integrated intelligence to navigate tighter markets, faster timelines, and rising expectations.

Sales & Marketing

Hand holding data hologram of omnichannel options

Omnichannel: Redesigning customer engagement to improve pati...

Omnichannel is a seamless, personalised experience that bridges the traditional divide between Medical Affairs and Commercial teams.

Sales & Marketing

tracking smart watch

Sponsored

Beyond the grid: Rethinking tracking studies for pharma’s ne...

As the healthcare landscape continues to evolve rapidly, the tools used to understand it must keep pace.

Sales & Marketing

Veeva Commercial Summit 2025 staging

Sales, Marketing, Medical, & AI: Veeva Commercial Summit 202...

On Wednesday 5th November, Veeva Commercial Summit kicked off with a bang in Madrid, unveiling upcoming Veeva AI rollouts.