Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Local voices, global reach

Digital Opinion Leaders with regional followings are shaping prescribing behaviour in ways that international Key Opinion Leaders are not.

Sales & Marketing

Omnideployment concept, female hand holds digital globe and connected networks of men and women

Beyond omnichannel: Why pharma commercialisation must shift ...

We need to step away from the passive, broad concept of omnichannel and adopt a far more active, disciplined framework: omnideployment.

Sales & Marketing

One year later, EVERSANA plans to go beyond the AI agency

At an event in New York City, EVERSANA shared updates, customer perspectives, and future plans for its AI agency, which is moving beyond that mandate.

Sales & Marketing

Media Partner

Why BIO-Europe 2026 matters: The evolution of strategic biop...

2026 marks a significant evolution for BIO-Europe.

Sales & Marketing

Recruitment concept graphic on beige background

Changing Faces: Agency, consultancy, and investor hires, Jun...

Agencies, consultancies, investment groups, and wider services firms saw significant talent movement across June and July.

Sales & Marketing

Personalisation is the biggest lie brands keep telling

Pharma brands need to move beyond surface-level personalisation and focus on measurable impact.

Local voices, global reach

Beyond omnichannel: Why pharma commercialisation must shift ...

One year later, EVERSANA plans to go beyond the AI agency

Why BIO-Europe 2026 matters: The evolution of strategic biop...

Changing Faces: Agency, consultancy, and investor hires, Jun...

Personalisation is the biggest lie brands keep telling

Amgen's Imdelltra scores again in small cell lung cancer

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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