Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Pushing through barriers to commercial launch success, with ...

In this sponsored pharmaphorum podcast, Amanjeet Singh Saluja, a Principal at Axtria, discusses the current state of affairs in launch success.

Sales & Marketing

The UK’s medicine supply is about to be tested and pharmacie...

The current disruption shows supply chains are not abstract systems, but physical networks, dependent on specific routes, materials & decisions.

Sales & Marketing

How war in the Middle East is disrupting medical supply chai...

The impact of the geopolitical disruption is starting to tell on global supply chains for medicines and key chemicals for the pharmaceutical industry.

Sales & Marketing

Interview with Craig Ackerman Reuters at Pharma USA 2026

Biotech is back, with Craig Ackerman

In Philadelphia last month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

Sales & Marketing

Commercial teams are running yesterday's plays. AI just chan...

What leading companies are building now is fundamentally different: decision systems.

Sales & Marketing

What HCPs Say Pharma Gets Wrong About Survey Research

Most market researchers already know the standard rules: keep surveys concise, write clear questions, and reduce unnecessary respondent burden.

Pushing through barriers to commercial launch success, with ...

The UK’s medicine supply is about to be tested and pharmacie...

How war in the Middle East is disrupting medical supply chai...

Biotech is back, with Craig Ackerman

Commercial teams are running yesterday's plays. AI just chan...

What HCPs Say Pharma Gets Wrong About Survey Research

LSX2026: Endogenous tissue restoration in vascular disease –...

Using AI-driven synthetic personas to take your insights fur...

Views & Analysis

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