Company Profile: Medistry

Sales & Marketing
.med feature image with someone hold smart phone device plus graphic overlay
Company Name
Medistry LLC (.med)
Parent Company
Second Generation, LTD
Number of Employees
50+
 
Established
1998
Area of Focus
Global internet registry operator of the .med top level domain (TLD)

 

New .med internet top level domain to help users worldwide locate credible medical information online

With consumers struggling to differentiate between credible and unreliable medical information online, Medistry offers .med as a new, premium top level domain (TLD) on the internet. Crafted to signal trust and authority, healthcare organisations, product manufacturers, suppliers, and medical professionals worldwide can distinguish themselves as credible sources by actively engaging users with .med URLs. This is an ambitious plan; never before has the medical sector had access to a premium TLD like .med to promote and advance their interests online.

Top level domains help to categorise and organise websites, indicating their purpose or affiliation.

TLDs are part of the original architecture of the internet. Each TLD functions as its own distinct “zone”. This concept was mapped from the traditional world, where people understand different zoning rules can vary by location. On the internet, a URL functions as the “address” to a website location. Some TLD zones are considered premium. For example, www.nasa.gov is a URL that informs users the source is governmental. A URL with the new .med suffix indicates a website’s purpose is for medical, helping to categorise and organise for online engagement.

What is a TLD registry operator?

Each TLD is managed by a technical organisation, known as a registry operator. The registry operator maintains and manages the authoritative list of all domain name registrations in its TLD zone, called a zone file. All queries from a device connected to the internet from anywhere in the world are directed to the applicable TLD zone file for website and email resolution in real time. The entirety of this end-to-end system is commonly referred to as the World Wide Web (or “www”). The .com TLD zone, open to anyone, is by far the largest, while industry targeted TLDs, such as .edu, .bank, and now .med, offer varying degrees of exclusivity to enhance credibility and reputation online.

Medistry’s role is that of the registry operator of the .med zone on the World Wide Web. Medistry permits authorised domain name registrars to make available .med domain names for registration that become part of the .med zone.

The purpose of .med URLs, a very simple yet powerful tool

URLs in .med are for categorising medical and healthcare-related websites on the internet. As a premium TLD, .med provides a barrier to entry to combat the widespread, and often black-hat, tactic of using cheap or “throwaway” domains to capture web traffic that often place people at risk and cause damage to brand reputation. By design, obtaining and using .med domains is a simple tool for any business to implement, looking to achieve separation and help drive consumer confidence. URLs ending in .med deliver value by quickly indicating source authority. This drives consumer confidence the website source is an authority in the field.

Who are .med URLs for?

The .med target audience includes medical institutions, practitioners, providers of medical products or services, drugs and medications, medical supply chain, pharma, clinical and hospital care, and those engaged in medical research or education.

Key dates: .med domain name availability

September 2025 will mark the first time in the history of the internet .med URLs will begin to populate on the internet. Domain name registrars, such as 101domain, EnCirca, Dynadot, Lexsynergy, CSC Global, Com Laude, and Markmonitor (among others), are now making .med domain names available for pre-registration. Available from registrars on a first come, first serve basis, a pre-registration guarantees the registration of a specific .med domain when it opens on September 2. By the end of the year, it is anticipated that millions of people will be interacting with .med URLs, launching a new era of user engagement worldwide ranging from drug products, company information, medical device, biotech, AI, insurance programmes, supply chain, health & wellness, and much more.

2026 and beyond

Medical marketing agencies providing expertise, creating tailored strategies, and building strong client relationships will become very familiar with .med for enhancing consumer engagement. Cybersecurity firms looking to tighten controls, including from “man-in-the-middle” attacks, will gravitate to .med for increased security. Identity theft protection services will inform consumers to look for .med URLs when engaging online for medical and health-related information. Raising the bar requires a village. The .med TLD is a foundational piece for this to happen in the years to come.

About Medistry LLC

.med logo

Medistry LLC is the registry operator of the .med TLD under agreement with the Internet Corporation for Assigned Names and Numbers (ICANN), with technical support services provided by Nominet, based in the UK. Medistry manages and maintains the authoritative zone file of all .med domain name registrations relied upon by internet service providers (ISPs) located throughout the world. Medistry accepts .med domain name registrations from a network of authorised domain name registrars. As a premium TLD, .med URLs function as a key component for users navigating the World Wide Web for credible medical information, products, and services.

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Medistry LLC (.med) logo