Video

Digital
JP Morgan 2024 – Simon Arkell interviewed by Jonah Comstock

JP Morgan 2024 – Simon Arkell

Generative AI – large language models, or LLMs, like ChatGPT – has the potential to revolutionise almost any knowledge industry, and pharma is no exception.

Digital
Reuters Pharma USA Maria Whitman

Reuters Pharma USA – Maria Whitman

For decades, the pharma industry has been building commercialisation models that put field reps at the heart of the engagement equation.

Digital
Health Innovators

Health Innovators – Nigel Brokenshire

At the HealthTech X Digitisation of Pharma summit in London in February, pharmaphorum editor-in-chief Jonah Comstock grabbed Nigel Brokenshire, director of UK digital for Bayer, for a quick intervi