Sales & Marketing Pharma is marketing to the wrong mind On the benefits of instinctive marketing, over either rational or emotional.
Sales & Marketing BonelliErede on M&A in Europe: Andrea Carta Mantiglia Andrea Carta Mantiglia, partner and lead of the Healthcare & Life Sciences Focus Team at Italian law firm BonelliErede, discusses M&A in Europe.
Sales & Marketing Sponsored 12 Questions with Kevin Asher Kevin Asher leads Acumetis's Medical Practice, bringing 15+ years in Medical Affairs to teams across the industry.
Sales & Marketing Why Medical Affairs must be integrated into field strategy Many organisations still operationalise Medical Affairs as a downstream contributor, rather than an integrated strategic partner.
Sales & Marketing Is pure play pharma's new pharmakon? The shift in commercial teams has been happening for some time. This is not new news. I have felt it many times over, like many of us who have worked in the industry for years.
Sales & Marketing The hidden benefits of Chat LLMs on publisher sites As AI chat interfaces become the first point of interaction for HCP queries, a new kind of inventory is emerging.
News Novartis sets sights on new oral MS drug after phase 3 wins Novartis' oral BTK inhibitor remibrutinib has shown efficacy in a pair of phase 3 trials in multiple sclerosis, boosting its blockbuster credentials.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.
