Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Changing Faces: Agency, consultancy, and investor hires, Apr...

The agency, consultancy, and investor segments saw a wave of senior-level appointments across April and May.

Sales & Marketing

Pharmacist reads doctor's notes with AI overlay concept in pharmacy

How pharma can make pharmacies a powerful marketing channel

Among POC marketing strategies, activating the pharmacy environment is especially powerful.

Sales & Marketing

12 Questions with Shauna Lord

Shauna Lord recently joined GSK as Business Unit Head Specialty (UK Commercial) to lead the Specialty business in the UK.

Sales & Marketing

Solution Spotlight: IQVIA CTFS Site Payments

IQVIA Clinical Trial Financial Suite (CTFS) is a next-generation platform designed to modernise clinical trial financial operations.

Sales & Marketing

Scissors snipping off half of workforce concept

The hidden risks of biotech layoffs: Why cost-cutting trigge...

Reducing your team without a strategic risk plan actually spikes corporate vulnerability more than it lowers burn rates.

Sales & Marketing

Agile learning focused on driving change: Lessons for Centre...

Less than 30% of digital transformations succeed across industries, while biopharma remains significantly behind (~20% succeed), with only a small minority of companies achieving scaled, en

Changing Faces: Agency, consultancy, and investor hires, Apr...

How pharma can make pharmacies a powerful marketing channel

12 Questions with Shauna Lord

Solution Spotlight: IQVIA CTFS Site Payments

The hidden risks of biotech layoffs: Why cost-cutting trigge...

Agile learning focused on driving change: Lessons for Centre...

Novartis sets sights on new oral MS drug after phase 3 wins

Discover a new era of healthcare panel engagement: Grounded ...

Views & Analysis

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