Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

12 Questions with Dermot Kenny

Dermot Kenny, who leads STEM and Research Partnership at Inizio Advisory, shares his journey from bench scientist to CEO in a new 12 Questions With.

Sales & Marketing

job search in newspaper with magnifying glass

Marketing yourself isn’t selling out. It’s smart science.

The call lasted ten minutes. My manager was apologetic. HR was professional.

Sales & Marketing

The rise of NP/PA influence: Why and how pharma marketing st...

The rise of NP/PA influence is not a passing trend; it is a structural realignment of US healthcare. These clinicians are the connective tissue.

Sales & Marketing

The AI imperative: Establishing the standard for modern clin...

The findings from the Medidata-commissioned survey confirm that AI implementation in clinical trials has moved firmly beyond theoretical discussion.

Sales & Marketing

omnichannel marketing concept, puzzle pieces

Omnichannel didn’t fail biopharma. Our metrics did.

Omnichannel didn’t fail pharma. Our metrics did. In 2026, fixing that won’t be optional.

Sales & Marketing

Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

12 Questions with Dermot Kenny

Marketing yourself isn’t selling out. It’s smart science.

The rise of NP/PA influence: Why and how pharma marketing st...

The AI imperative: Establishing the standard for modern clin...

Omnichannel didn’t fail biopharma. Our metrics did.

Bridging science and strategy: Medical Affairs at the heart ...

The long-delayed promise of the microbiome, with Sam Possemi...

How to meet your physicians where they are online

Views & Analysis

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