Sales & Marketing Views & Analysis

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Sales & Marketing

How to ensure brand planning success for 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Sales & Marketing

The secret to successful patient influencer marketing? Authe...

It may not be as straightforward as it is in the realms of fast fashion or tourism, but influencer marketing, especially on social media, is still an attractive avenue in the pharma world.

Sales & Marketing

The Omni Advantage: A concise roadmap for change, for the pe...

The book launch for pharma industry veteran and award-winning businesswoman Merhnaz Campbell’s The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales E

Market Access

Illumina-Grail saga ends with divestment

In a case that had been closely watched across multiple industries, Illumina chose to divest Grail in the light of legal action from the European Commission and the US Federal Trade Commiss

Market Access

Six takeaways from JP Morgan 2024

With another JP Morgan in the rearview mirror, it’s time to take stock of the announcements, the presentations, and, above all, the vibes.

R&D

Nine for 2024, Pt 2: Phase change and the challenges of scal...

In the first segment of Nine for 2024, we examined the continued fragility of healthcare systems, global pharmaceutical market infrastructure, and the journey to greater resilience.

How to ensure brand planning success for 2024

The secret to successful patient influencer marketing? Authe...

The Omni Advantage: A concise roadmap for change, for the pe...

Illumina-Grail saga ends with divestment

Six takeaways from JP Morgan 2024

Nine for 2024, Pt 2: Phase change and the challenges of scal...

Endeavor raises $132.5m for fibrosis, cancer drugs

Fixing clinical trial data management

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