Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

12 Questions with Jim Sage

Jim Sage is a seasoned global pharmaceutical executive with extensive marketing, commercial, and leadership experience across major therapeutic areas.

Sales & Marketing

launch concept of three ticks and a rocket symbol

Unlocking pharma launch potential: Integrated data strategie...

Launch teams need real-time, integrated intelligence to navigate tighter markets, faster timelines, and rising expectations.

Sales & Marketing

Hand holding data hologram of omnichannel options

Omnichannel: Redesigning customer engagement to improve pati...

Omnichannel is a seamless, personalised experience that bridges the traditional divide between Medical Affairs and Commercial teams.

Sales & Marketing

Beyond the grid: Rethinking tracking studies for pharma’s ne...

As the healthcare landscape continues to evolve rapidly, the tools used to understand it must keep pace.

Sales & Marketing

Sales, Marketing, Medical, & AI: Veeva Commercial Summit 202...

On Wednesday 5th November, Veeva Commercial Summit kicked off with a bang in Madrid, unveiling upcoming Veeva AI rollouts.

Sales & Marketing

How to build an effective healthcare content strategy that e...

How to build an effective healthcare content strategy that boosts online patient engagement and attracts more healthcare professionals to content.

12 Questions with Jim Sage

Unlocking pharma launch potential: Integrated data strategie...

Omnichannel: Redesigning customer engagement to improve pati...

Beyond the grid: Rethinking tracking studies for pharma’s ne...

Sales, Marketing, Medical, & AI: Veeva Commercial Summit 202...

How to build an effective healthcare content strategy that e...

The long-delayed promise of the microbiome, with Sam Possemi...

How to meet your physicians where they are online

Views & Analysis

Editor's Picks