Reuters Pharma Barcelona 2023 - Day 1

And so, Day One arrives for Reuters Pharma 2023! In attendance and on site live blogging from Barcelona, keep watch here for pharmaphorum’s coverage updates throughout the day.

From Sanofi on digital and agile commercial models to IPPOSI on delivering personalised patient engagement and seamless patient journeys, from Novo Nordisk on ethics and compliance to Ferrer on omnichannel obsession and Roche on collaborating with patient advocacy groups – the first day of Reuters Pharma 2023 is sure to provide insight and interest across a wide range of industry topics.

We hope you find the conversation as fascinating as us.