Sales & Marketing
Harnessing zero‑party data: Transforming pharma advertising ...
Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients
News
AZ grabs pair of EU approvals for top cancer drugs
AstraZeneca is celebrating two approvals for cancer drugs Imfinzi and Enhertu in the EU as it faces increased competition to its top-seller Tagrisso.
News
Uplizna is first drug FDA-cleared for rare disease IgG4-RD
Amgen has bagged a second indication for its B cell-depleting therapy Uplizna after the FDA cleared it for rare inflammatory disease IgG4-RD.
Sales & Marketing
Partner Content
Pharma Equipment Auction: Surepharm Assets Sale
Bid on used pharmaceutical production and packaging equipment. View auction April 22-24.
News
Germany will reimburse haemophilia gene therapy Hemgenix
Germany has agreed to reimburse CSL Behring's haemophilia B gene therapy Hemgenix with a 'unique' outcomes-based payment model.
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