Global reach, personal touch: Mastering customer engagement at scale

In today's interconnected pharma market, the ability to scale engagement across borders is essential for survival and growth. But how can marketers balance personalised engagement and a strong customer experience while ensuring regulatory compliance across global markets?

Join pharmaphorum for an insightful webinar, presented by EVERSANA INTOUCH, featuring Denise Dalton, vice president of worldwide omnichannel strategy at Bristol Myers Squibb. Denise will delve into the challenges of achieving customter engagement success by implementing personalisation at scale.

During a fireside chat moderated by Deep Dive editor Eloise McLennan, Denise will share her insights on:

• Developing robust frameworks for personalised HCP engagement that scale globally, while maintaining regulatory compliance
• Leveraging data analytics to enhance the effectiveness of customer engagement strategies without compromising ethical standards
• Integrating medical, marketing, and sales touchpoints for a cohesive omnichannel experience
• Balancing global strategy with local market nuances in pharmaceutical communication

Following the discussion, attendees will have the opportunity to participate in a live Q&A session, addressing specific challenges and gaining expert advice.

Why attend?

Join us on 31st October at 10am EST, 2pm GMT, to gain practical knowledge that you can apply to your own customer engagement approach.

This webinar is designed for a wide range of pharmaceutical professionals, including those in: Medical Affairs, Commercial Operations, Regulatory Affairs, Digital Health Strategy, Market Access, and Clinical Development.

Key takeaways

• Learn best practices for developing an omnichannel strategy that spans various global markets.
• Observe the benefits of customer engagement for building brand awareness and loyalty.
• Discover challenges and considerations for orchestrating a global omnichannel campaign at scale.
• Explore ways to establish seamless integration and personalization of your omnichannel strategy with the maximum impact for your brand.

Don't miss this opportunity to learn from a leader in pharmaceutical omnichannel strategy and elevate your approach to global customer engagement.

About the speakers

Denise Dalton, vice president of worldwide omnichannel strategy at Bristol Myers Squibb, is a passionate strategic marketing executive with experience across several therapeutic areas within operations, market access, healthcare professional, and patient marketing. With over 25 years in the industry, she has worked on every aspect of marketing, from segmentations, targeting, and alignment to brand and therapeutic area positioning, multi-channel media campaign development, message and customer journeys, and contracting and pricing strategy. Omnichannel strategy is the next evolution for the industry, and it is exciting for her to lead the team at BMS that will bring information to their customers faster, enabling them to make the right product decisions for themselves.

Eloise McLennan, Deep Dive editor (moderator)
Eloise McLennan is the editor for pharmaphorum’s Deep Dive magazine. She has been a journalist and editor in the healthcare field for more than five years and has worked at several leading publications in the UK.