Using AI-driven synthetic personas to take your insights further
As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas. Built from trusted research insights, these AI-enabled simulations offer new ways to understand customer behaviours and refine messaging over time.
Synthetic personas transform static data into dynamic, interactive conversations. They allow teams to explore beliefs, motivations, and decision triggers in real time, making it possible to test strategies, refine messaging, and adapt global frameworks to local market realities.
Join us on Tuesday 10th March 2026 @ 2PM GMT | 9AM EST | 3PM CET for a webinar discussion, developed with Lumanity, to learn how Takeda segmentation was brought to life through synthetic personas. The approach enabled local teams to:
- Add an emotional layer, making audience profiles less static and more life-like
- Adapt global strategies for local resonance while maintaining strategic coherence
- Reduce guesswork in creative and media planning
- Keep audience insights active and actionable beyond the research phase
The panel will address opportunities and real world challenges in deploying synthetic personas, including building trust in outputs, managing expectations about capabilities, encouraging adoption, as well as considerations for applying the method to healthcare professional segments, even when segmentation data is imperfect.
Meet the panellists
Damian Eade, technology transformation officer, insight, Lumanity
With over 20 years in healthcare market research and more than a decade specialising in digital and technology-driven methods, Damian Eade leads AI and tech implementation at Lumanity Insight, ensuring advanced tools deliver meaningful, impactful insights. Previously global head of digital and managing director of the social media insights and analytics expert team, his career spans leadership roles in technology-enabled insight agencies and client-side experience at GSK.
Stéphane Lebrat, global insights and analytics director, Takeda
Stéphane Lebrat works at the intersection of strategy, insights, and storytelling. An expert in insights, analytics, and competitive intelligence within the pharmaceutical industry, he has partnered with a broad range of leading pharma to shape strategy, drive innovation, and turn complex data into clear, actionable business insights. With a strong focus on the human perspective, local realities, and real world impact, Lebrat has played a key role in global vaccine launches.
Nicole Raleigh, web editor, pharmaphorum (moderator)
Transitioning to the healthcare sector in the last few years, Nicole Raleigh is an experienced media and communications professional who has worked in print and digital for over 20 years.
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