Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

Omnichannel: Redesigning customer engagement to improve pati...

Omnichannel is a seamless, personalised experience that bridges the traditional divide between Medical Affairs and Commercial teams.

Sales, Marketing, Medical, & AI: Veeva Commercial Summit 202...

On Wednesday 5th November, Veeva Commercial Summit kicked off with a bang in Madrid, unveiling upcoming Veeva AI rollouts.

The future of pharma marketing – A pharmaphorum executive ro...

Why a healthy search strategy can power pharma brand growth

‘Cyber-chondria’ has become an endemic part of our daily lives since the term - which describes people who search online to understand symptoms and improve their health - was coined in