Sales & Marketing Omnichannel didn’t fail biopharma. Our metrics did. Omnichannel didn’t fail pharma. Our metrics did. In 2026, fixing that won’t be optional.
Sales & Marketing Sponsored Bridging science and strategy: Medical Affairs at the heart ... In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.
Sales & Marketing Omnichannel: Redesigning customer engagement to improve pati... Omnichannel is a seamless, personalised experience that bridges the traditional divide between Medical Affairs and Commercial teams.
Sales & Marketing Sales, Marketing, Medical, & AI: Veeva Commercial Summit 202... On Wednesday 5th November, Veeva Commercial Summit kicked off with a bang in Madrid, unveiling upcoming Veeva AI rollouts.
Digital How consumer data is redefining HCP engagement The way brands engage healthcare providers (HCPs) is undergoing a seismic shift in today’s digital-first healthcare ecosystem. The sales rep model is fading.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
