omnichannel

Sales & Marketing

Go slow to go fast: Setting a content transformation journey...

Pharma marketing is evolving and it’s evolving quickly. How can organisations successfully ride the wave of this transformation?

Sales & Marketing

Optimising HCP engagement through a data-driven omnichannel ...

To encourage the uptake of complex therapies in clinical practice, brand teams must ensure they use data-driven insights to understand the needs and preferences of healthcare professionals

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Sales & Marketing

Global reach, personal touch: Mastering customer engagement ...

In today's interconnected pharma market, the ability to scale engagement across borders is essential for survival and growth.

Sales & Marketing

Omnichannel odyssey: Trends redefining marketing in 2024

In today’s world, customers are bombarded with advertisements everywhere they turn. Open any social media platform, and there they are. Check your email inbox, and there are more of them.

Sales & Marketing

The Omni Advantage: A concise roadmap for change, for the pe...

The book launch for pharma industry veteran and award-winning businesswoman Merhnaz Campbell’s The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales E

News

Digital marketing firm Viseven gets private equity backing

US private equity group Horizon Capital has made an undisclosed investment in marketing technology company Viseven, which serves the pharma and life sciences sectors.

Go slow to go fast: Setting a content transformation journey...

Optimising HCP engagement through a data-driven omnichannel ...

Global reach, personal touch: Mastering customer engagement ...

Omnichannel odyssey: Trends redefining marketing in 2024

The Omni Advantage: A concise roadmap for change, for the pe...

Digital marketing firm Viseven gets private equity backing

Gene therapy firm Kate Tx snapped up by Novartis for $1.1bn

Coming soon: The Life Sciences Industry Report 2025 – insigh...

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--Future of Generics
--Frontiers Health 2022
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--ASCO 2019 and the future of oncology
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--Teva
--Roche
--Pfizer
--Novo Nordisk
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