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Sales & Marketing

Advancing in the market amidst intensifying competition: How...

As markets become increasingly competitive, pharmaceutical companies must find new ways to differentiate their offerings from others in a therapeutic space.

Sales & Marketing

Eight components of effective brand planning tools

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, outlines the key elements brand planning platform technology must have to help brand teams optimise their strategies

Sales & Marketing

Creating premium CX in life sciences: Four best practices

The life sciences industry must adapt to a hybrid environment by enhancing its customer engagement approach.

Sales & Marketing

7 commercial, sales, and marketing predictions for 2023

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs).

Views & Analysis

An inside peek into pharma marketing at PM Society learning ...

The PM Society’s ‘Is Pharma Marketing built on Straw, Sticks, or Bricks?’ interactive information afternoon, held at The Royal Society of Medicine in London on Tuesday 6th December, set out

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