Sales & Marketing Sponsored Top 5 pharma marketing trends in 2024 2023 was a year of many innovations and changes.
News Book explores why pharma’s digital sales shot has missed The pharma industry has rapidly embraced digitalisation as a way to transform its sales engagement, but there has been little to show for the effort.
Sales & Marketing Empathy: The missing link in HCP-pharma relationships? Empathy is the ability to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their shoes.
Sales & Marketing Omnichannel. It’s on every plan, but what’s behind a truly e... Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored.
Sales & Marketing Sponsored Medicine, Media, Metamorphosis: How M3 is championing medic... CEO/President Itaru Tanimura Headquarters Tokyo
Digital Sponsored Harnessing omnichannel, AI, and beyond: Reimagining scientif... Artificial intelligence (AI) and omnichannel have come to seem mere buzzwords these days in the life sciences – everyone is talking about them, everyone wants to use them.
News Gene therapy firm Kate Tx snapped up by Novartis for $1.1bn Novartis buys gene therapy specialist Kate Therapeutics for $1.1 billion, adding an early-stage rival to Sarepta's muscular dystrophy therapy Elevidys
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends
