omnichannel | pharmaphorum

Wednesday 1 April 2026

omnichannel

Sales & Marketing

Mehrnaz Campbell

The Omni Advantage: A concise roadmap for change, for the pe...

The book launch for pharma industry veteran and award-winning businesswoman Merhnaz Campbell’s The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales E

News

Viseven and Horizon Capital

Digital marketing firm Viseven gets private equity backing

US private equity group Horizon Capital has made an undisclosed investment in marketing technology company Viseven, which serves the pharma and life sciences sectors.

Sales & Marketing

AI digital trends palm of hand

Sponsored

Top 5 pharma marketing trends in 2024

2023 was a year of many innovations and changes.

News

Mehrnaz Campbell's The Omni Advantage

Book explores why pharma’s digital sales shot has missed

The pharma industry has rapidly embraced digitalisation as a way to transform its sales engagement, but there has been little to show for the effort.

Sales & Marketing

empathy healthcare professional

Empathy: The missing link in HCP-pharma relationships?

Empathy is the ability to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their shoes.

Sales & Marketing

strategy

Omnichannel. It’s on every plan, but what’s behind a truly e...

Whether we’re marketing a pharmaceutical brand, diagnostic, device, or medtech product, the need for an omnichannel strategy can’t be ignored.