customer engagement

Digital

How consumer data is redefining HCP engagement

The way brands engage healthcare providers (HCPs) is undergoing a seismic shift in today’s digital-first healthcare ecosystem. The sales rep model is fading.

News

Most pharmas not ready for AI in customer engagement

Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.

Sales & Marketing

Vault CRM Campaign Manager: Supporting high growth by synchr...

Veeva's Paul Shawah and Essential Pharma's Mike Josey discuss Vault CRM Campaign Manager in this video feature.

Digital

2025: The year ahead in pharma and life sciences

2025 is going to be a year of great change. At a macro level, political and geopolitical shifts around the world will reshape relations. Regulation and deregulation may alter processes.

Digital