customer engagement

Digital
dashed line with plane heading to 2025

2025: The year ahead in pharma and life sciences

2025 is going to be a year of great change. At a macro level, political and geopolitical shifts around the world will reshape relations. Regulation and deregulation may alter processes.

Sales & Marketing
the power of GenAI

Power launch excellence with generative AI

As debate about the usefulness and ethics of generative artificial intelligence (AI) continues, the pharmaceutical industry needs to consider the advantages it can offer, especially for inc