Vault CRM Campaign Manager: Supporting high growth by synchronising sales and marketing
In a new video from Veeva Systems, Paul Shawah, EVP of Strategy for Campaign Manager at Veeva, sat down with Mike Josey, Global Commercial Director for Essential Pharma, an international specialty biopharma company, for a discussion on how Vault CRM Campaign Manager supports growth by synchronising sales and marketing.
Rapid scaling requires a unified workspace where sales and marketing collaborate with full transparency. Following a period of growth and acquisitions, Essential Pharma entered a key commercialisation process. As an early adopter of Veeva Vault CRM Campaign Manager, they aimed to improve business practices and enhance customer engagement during this scale-up.
According to Josey, Vault CRM Campaign Manager offers a new way to ensure tight collaboration between sales and marketing. He shares his practical insights on how it enhances visibility and coordination across teams.
Additional solutions within Vault include Vault PromoMats, Veeva OpenData, Veeva Network, Vault QMS, and Vault QualityDocs.
About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.
