commercialisation

News

AstraZeneca, C4XD sign exclusive $402 million global licence

C4X Discovery Holdings has signed an exclusive global licence worth up to $402 million with AstraZeneca (AZ) for the development and commercialisation of the NRF2 Activator programme.

Views & Analysis

Making new product planning for life science more effective ...

The sooner a human-centred perspective is applied to the development of either a drug or device product, the more likely the product will be adopted and used because it’s been designed arou

News

Pfizer plans considerable 2023 Comirnaty markup

With US government supplies of Covid vaccines predicted to run out in the first quarter of 2023, it has been revealed that Pfizer/BioNTech

Sales & Marketing

BMS’ Catherine Owen on pharma commercialisation: the pharmap...

Episode 42 of the pharmaphorum podcast heard from Catherine Owen, who’s senior vice president of major markets at Bristol Myers Squibb, about the future of pharma commercialisation and comm

Sales & Marketing

Deep Dive: Communications and Commercialisation

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.

Sales & Marketing

The post-COVID future of physician sample access and engagem...

Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Cardinal Health’s Jennifer Baughman.

AstraZeneca, C4XD sign exclusive $402 million global licence

Making new product planning for life science more effective ...

Pfizer plans considerable 2023 Comirnaty markup

BMS’ Catherine Owen on pharma commercialisation: the pharmap...

Deep Dive: Communications and Commercialisation

The post-COVID future of physician sample access and engagem...

Former Seagen CEO Siegall pops up at new biotech

An inside guide to unlocking clinical research in the UK

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