HCP engagement

Digital

Chris Moore Veeva and Nicole Raleigh pharmaphorum interview

Pharma digitalisation and transformation of HCP engagement w...

Web editor Nicole Raleigh spoke with Veeva Systems’ president of Europe, Chris Moore, for a discursive dive into the life sciences

Patients

Caring for the caregivers: Using data to strengthen HCP enga...

Healthcare providers (HCPs) stand at the heart of patient care, tirelessly working to support, engage, and advocate for their patients.

Digital

How will SearchGPT impact pharma and healthcare?

The recent launch of SearchGPT by OpenAI marks the beginning of a significant shift in how information is searched and consumed for pharma and healthcare industry leaders.

Digital

future technology trend patient consult doctor

Decoding prescriber behaviour: Insights from PurpleLab

Launching a new pharmaceutical product is a high-stakes endeavour.

Sales & Marketing

Solution Spotlight: Medscape Extend

Medscape Extend is a transformative platform designed to revolutionise how pharmaceutical advertisers communicate with verified healthcare professionals (HCPs).

Sales & Marketing