Medscape Extend is a transformative platform designed to revolutionise how pharmaceutical advertisers communicate with verified healthcare professionals (HCPs).
To encourage the uptake of complex therapies in clinical practice, brand teams must ensure they use data-driven insights to understand the needs and preferences of healthcare professionals
With the fast-paced tech transformation of the healthcare marketing industry taking place, making the right choices when selecting point of care (POC) marketing partners can make or break a
