HCP engagement

Views & Analysis
healthcare professional

Amplifying HCP engagement using modular content

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so

Sales & Marketing
New Era

New Era: New Skills

The world is re-balancing but the pharmaceutical industry’s engagement with HCPs has been tilted on its axis sending time-honoured engagement tactics into disarray.