Pharma digitalisation and transformation of HCP engagement with KAMs

Digital
Chris Moore Veeva and Nicole Raleigh pharmaphorum interview

At Veeva Commercial Summit late 2024, web editor Nicole Raleigh spoke with Veeva Systems’ president of Europe, Chris Moore, for a discursive dive into the life sciences during the year.

From pharma transformation and innovation as industry continues to shift towards digitalisation and a far stronger focus on patient centricity, the conversation also touched upon pricing and access and more agile operating models, too. In addition to the ever-growing importance of AI and partnering, to what Key Account Management can bring to HCP engagement – the discussion concludes on notes of personalisation and an overview of the summit, too.

Watch for these highlights, and if you missed previous such conversations, catch up here: on HCP access, the R&D and Quality Summit, and closed loop marketing and connectivity.

NB: Although all attempts to provide clean video and audio were made whilst recording this video, unfortunately natural external noise – such as unexpected moving of tables and a tickle in the throat – were not able to be edited.