In conversation with Chris Moore: Declining HCP access

During the 10th anniversary of the Veeva R&D and Quality Summit, held in Madrid in June, web editor Nicole Raleigh sat down with Chris Moore, president of Europe for Veeva Systems, to discuss the global trend in declining HCP access and how a more coordinated approach across functions can help.

With less than half of HCPs now accessible, a Veeva Pulse Field Trends Report analysed why, looking at over 600 million interactions and activities, and finding that HCP access has returned to its pre-pandemic state due in part to HCPs being more selective across specialties.

Moore discusses how one connected resource across sales, marketing, and medical teams can build more relevant and trusted relationships with HCPs and, through such a coordinated engagement model, facilitate a positive upwards trend in HCP access again.

You can read more about the event overall here. You can also view another conversation between them on the event itself here.

And be sure to watch the video discussion below to find out more.