engagement

R&D

Chris Moore from Veeva Systems interview with Nicole Raleigh

In conversation with Chris Moore: Declining HCP access

During the 10th anniversary of the Veeva R&D and Quality Summit, held in Madrid in June, web editor Nicole Raleigh sat down with Chris Moore, president of Europe for Veeva Systems, to d

Digital

cybersecurity for pharma mobile messaging

Navigating digital transformation in pharma: The rise of mob...

In an era where digital transformation is not just a choice, but a necessity, pharmaceutical companies are quickly adapting to meet the needs of their healthcare providers and patients.

News

Pharma’s engagement with HCPs evolving, finds new poll

Understanding the needs and behaviour of healthcare professionals is the number one priority for pharma as it interacts with the medical profession in 2024, marking a grad

Sales & Marketing

Medicine, Media, Metamorphosis: How M3 is championing medic...

CEO/President Itaru Tanimura Headquarters Tokyo

Market Access

Shifting HCP access calls for new field tactics globally

Even before COVID-19 pushed access to an all-time low, access had been declining

Views & Analysis

digital interactions with healthcare professionals

Results gap between digital leaders and laggards

Karl Goossens, director of commercial analytics at Veeva Systems Europe, recently spoke with pharmaphorum, discussing how effective omnichannel execution drives revenue and productivity.