engagement

Views & Analysis
digital interactions with healthcare professionals

Results gap between digital leaders and laggards

Karl Goossens, director of commercial analytics at Veeva Systems Europe, recently spoke with pharmaphorum, discussing how effective omnichannel execution drives revenue and productivity.

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Validating Your KOLs

If you already know your KOLs, at some point you will most likely want to perform a validation exercise to avoid the dangers of becoming over-familiar or over-confident in your list of Experts.

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Entities

Whether it’s a trial group, a professional body, or a patient advocacy organisation, should we not treat such entities the same as KOLs?