Digital 2026: When clinical intelligence moves from promise to pract... We are about to enter a new era of clinical intelligence. The era of "digital" as a separate activity in healthcare will begin to dissolve in 2026.
Patients Putting patients first: 5 strategic shifts making clinical t... From gamified digital platforms to remote sample collection and agile site activation, sponsors are reimagining trial design.
Patients The humans the algorithms can't reach Patients don’t start, stay on, or return to therapy because they receive a notification at the right time.
R&D Seamless scale-up: Integrated manufacturing becomes the biop... Today, the demand for speed, quality, and scalability is pushing the industry towards a different model: integrated manufacturing.
Digital From online to everywhere: Turning the NHS Online Hospital i... Can the NHS move beyond digitisation and think like a true patient-centred, technology-enabled, and remote-first organisation?
Sales & Marketing The patient recruitment myth: Why finding participants isn’t... By treating recruitment as a structured funnel, researchers can optimise each step to minimise participant dropout.
News NHS "isn't delivering equitable care for rare diseases" A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.