Digital 2026: When clinical intelligence moves from promise to pract... We are about to enter a new era of clinical intelligence. The era of "digital" as a separate activity in healthcare will begin to dissolve in 2026.
Patients Putting patients first: 5 strategic shifts making clinical t... From gamified digital platforms to remote sample collection and agile site activation, sponsors are reimagining trial design.
Patients The humans the algorithms can't reach Patients don’t start, stay on, or return to therapy because they receive a notification at the right time.
R&D Seamless scale-up: Integrated manufacturing becomes the biop... Today, the demand for speed, quality, and scalability is pushing the industry towards a different model: integrated manufacturing.
Digital From online to everywhere: Turning the NHS Online Hospital i... Can the NHS move beyond digitisation and think like a true patient-centred, technology-enabled, and remote-first organisation?
Sales & Marketing The patient recruitment myth: Why finding participants isn’t... By treating recruitment as a structured funnel, researchers can optimise each step to minimise participant dropout.
News J&J jumps on the MFN pricing train Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.