digitalisation

Patients

Accelerating inclusion in innovation: Gender diversity in cl...

Clinical research continues to struggle with a lack of representation within trial populations, and gender diversity in clinical trials remains a critical issue.

Sales & Marketing

Top 5 pharma marketing trends in 2024

2023 was a year of many innovations and changes.

Digital

Digitisation of drug R&D: Avoiding new for novelty’s sake

AI and wearable medical devices are already advancing patient care, and transformative use of data and digital innovation is set to enable a new generation of medicines, faster.

R&D

The smart-design evolution of the laboratory space

In this penultimate instalment of the five-part, festive series of the pharmaphorum podcast, host Nicole Raleigh speaks with Bobby Savarese, senior principal and business development direct

News

EVERSANA brings GenAI to medical content approvals

EVERSANA’s alliance with Amazon Web Services (AWS) on the application of generative artificial intelligence (GenAI) to the pharma sector has borne its first fruit – a new

News

EVERSANA taps Adobe Firefly in quest to ‘pharmatise’ GenAI

EVERSANA has taken another step forwards in its effort to put generative artificial intelligence (GenAI) at the heart of the pharma industry’s processes.