AI Literacy for Pharma Marketing Career Success

Sales & Marketing
AI Literacy for Pharma Marketing Career Success Front Cover

The Tony Blair Institute for Global Change, recently estimated that AI could significantly impact the UK job market, potentially displacing 1 to 3 million jobs through automation. To navigate this changing landscape, professionals must consider reskilling and retraining for emerging opportunities.

Our own research with Life Science and agency executives echoed this sentiment. As such, we created this short report to help kick-start your AI journey!

In our report we make the case for:

  1. AI Education & Enablement: Trainers, executives, team leaders, and staff must all become AI literate for sustainable success. Executives and agency leaders will not thrive without a strong understanding of AI tools.
  2. Human-Centered Value: Skills such as creativity, empathy, common sense, and strategic oversight remain uniquely human. AI can augment these capabilities but not replace them. The true trust-builders in 2025 and beyond will effectively merge human and AI strengths.
  3. Pragmatic Adoption & ROI: Organizations should define clear use cases, measure outcomes, and pilot AI tools in small, focused projects before scaling up.
  4. Risk & Regulation: The rapid pace of AI releases can outstrip existing safety measures and policy development. Governance, transparency, and thoughtful collaboration are critical to harnessing AI responsibly.
  5. Future of Work AI accelerates task completion while creating new roles - particularly in entrepreneur, custom AI tool-building, and strategic advisory services.

Read the full report here

If you'd like to enhance your AI education further, join us at the Age of AI Europe on March 4, London, where professionals in AI, marketing, medical, and communications will elevate their campaigns and advance their careers with GenAI - https://lnkd.in/engH8XEd

Download the free report now

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