Debates & Insight

Debates & Insight
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How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Debates & Insight
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Case Study: How Shire improved its time-to-market

Adopting an end-to-end commercial content management system has allowed one of the world’s biggest pharmaceutical companies to be quicker, more efficient and more compliant.