Views & Analysis | Perspectives on pharma industry issues

Patients

Graphic representation of human diversity

Moving beyond intent: Building more diverse clinical trials

Improving representation is not simply about increasing awareness or setting enrolment targets. It requires identifying and removing the barriers.

Oncology

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Establishing ctDNA as a validated primary surrogate endpoint

Circulating tumour DNA (ctDNA) has emerged as a promising primary surrogate endpoint in solid tumour oncology.

R&D

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Patient population first: the strategy behind country decisi...

Sales & Marketing

Why trust is becoming pharma’s most important visibility met...

Any gap between an AI-generated answer and a product’s approved profile carries consequences for prescribing decisions and patient safety.

R&D

CAMP4 on a new class of ASO in gene under expression

CAMP4 Therapeutics CFO Kelly Gold discusses developments in antisense oligonucleotides and CAMP4’s CMP-002 study

Patients

Where are the pharma voices in US politics?

Super Tuesday is coming up in the United States, a day when a number of primary elections occur.

Patients

Operationalising diversity through site and patient engageme...

Most sponsors are aware of the benefits that may arise from increasing the diversity of clinical trial patient populations.

R&D

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Inside the NCVR evolution in the UK

For years, the UK's clinical research landscape held a frustrating truth: costing and contracting for commercial research needed to evolve if the nation was to remain an attractive option f

Sales & Marketing

Why trust is becoming pharma’s most important visibility met...

Any gap between an AI-generated answer and a product’s approved profile carries consequences for prescribing decisions and patient safety.

Sales & Marketing

Pharma is marketing to the wrong mind

On the benefits of instinctive marketing, over either rational or emotional.

Digital

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Delivering smarter, faster insights for better health outcom...

In a recent webinar, Konovo experts addressed some of the critical topics impacting today’s healthcare market research.

Digital

cybersecurity concept of lock on hardware

Stolen patient data is now a structured commodity

When it comes to cybersecurity, healthcare data security should concern every provider and pharmaceutical organisation: medical records do not expire.