Articles
Pharma gets social: Lilly Oncology on Canvas, a social initiative spanning eight years

Pharma gets social: Lilly Oncology on Canvas, a social initi...

In our latest Pharma gets social article, Daniel Ghinn explores the social media strategies of Lilly Oncology on Canvas and provides his thoughts on how the initiative could progress in the future. Two years before Twitter ever existed, Lilly launched a social initiative that encouraged people affected by cancer to share...

Articles
Editor’s voice: May

Editor’s voice: May

Another behind the scenes snapshot of pharmaphorum from Managing Editor, Rebecca Aris. It probably didn’t escape your attention this month that our focus was on mobile health. I’d like to offer a big thanks...

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