Views & Analysis | Perspectives on pharma industry issues

R&D

Gravity is an experimental variable pharma has rarely been a...

Microgravity should not be a destination for pharmaceutical R&D, but another experimental environment.

Digital

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Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.

Market Access

Biotech's next growth cycle: Renewed confidence comes with c...

Renewed confidence across biopharma is welcome and long overdue after a prolonged period of constraint. But confidence alone is not enough.

Oncology

The future of oncology is adaptive: What ESMO 2026 revealed ...

Across tumours, three developments repeatedly surfaced throughout the congress, each reflecting a notable transition in how cancer is being managed.

Market Access

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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles

Editor’s voice: July – top ten most viewed articles

Rebecca Aris shares her personal highlights from the past month in addition to our top ten most viewed articles in July. This month I’d like to turn my article around and, instead of sharing some of my personal article highlights from the past month...

Articles

Top ten innovators in pharma: Mike Rea

We interview Mike Rea, nominated as top pharma innovator for making huge positive differences to the success rate of launched products. We asked you to nominate those who you considered to be a top innovator in pharma. We were delighted with your responses and....

Articles

The back to basics series: part 2 – perception versus realit...

Fard Johnmar discusses ways of overcoming the challenges when collecting un-biased survey results, looking at reactions to social media, in part two of his series. If a tree falls in the forest and no one is there to see it, does it make a sound? At first blush, the answer to this philosophical...

Sales & Marketing

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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Digital

Sponsored

Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.

Digital