Articles
Physician perspectives: Bryan Vartabedian

Physician perspectives: Bryan Vartabedian

This month we speak with American paediatric gastroenterologist, Bryan Vartabedian, on how social media has revolutionised the pharma industry. Continuing our physician perspectives series, where we interview healthcare professionals about how the...

Articles
The pharma sales rep: dodo or phoenix?

The pharma sales rep: dodo or phoenix?

Ahead of its latest annual webinar on pharma promotional spending trends, IMS Health provides a snapshot of recent industry trends and the future for the sales rep. Apparently the model of the pharma sales rep is on its last legs, as pharma companies continue more and more rounds of layoffs, removing the last…

Articles
What does evolutionary theory predict for the future of the industry?

What does evolutionary theory predict for the future of the ...

We speak with Professor Brian D Smith who shares his thoughts on how Darwin’s theory of evolution can be applied to pharma marketing. This month on pharmaphorum, we’ve invited top experts within the marketing sector to share their thoughts on...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D