Articles
Pharma sales part two – the complete picture

Pharma sales part two – the complete picture

As the pharma sales approach faces continued downsizing and adaptation, Marie Crespo explores how you can hang onto your key sales people in times of change. There was a time during the so-called Sales Wars of a few years ago that it might have been legitimate to say: ‘May the sales force be with you!’ At the time, rival sales forces were…

Articles
Personalised medicine at Roche

Personalised medicine at Roche

In this interview with Jaime del Barrio Seoane, Director General del Instituto Roche in Spain, he shares his views of personalised medicine adoption, barriers to adoption and when he expects personalised medicine to be part of clinical practice. The goal of personalised medicine is to achieve the best clinical results through the knowledge of the individual genetic profile...

Articles
KOL perspectives: Professor Tom Phillips

KOL perspectives: Professor Tom Phillips

In the start of a new series gaining an insight to the opinions of KOLs we interview Professor Tom Phillips of the Western University of Health Sciences on his thoughts on a successful industry / KOL relationship. In this new series we seek to hear KOL’s perspectives on how they think they could best work with the pharma industry...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D