Articles
The case against creative pharma packaging

The case against creative pharma packaging

Chris Bekermeier shares six reasons as to why creative pharma packaging is not the best way to market pharmaceutical products. Branding and packaging are important in consumer products, from toys to potato chips to beer. However, an elaborate marketing and...

Articles
Pharma sales part one – looking for a new role

Pharma sales part one – looking for a new role

Top sales performers are key to any pharma business model, discusses Marie Crespo in her first of two articles looking at the current situation within pharmaceutical sales. The last few years have placed pharma sales firmly under the spotlight. Indeed, some commentators are...

Articles
Pharma gets social: the world’s best social media of 2012?

Pharma gets social: the world’s best social media of 2012?

Daniel Ghinn reminisces on his “Pharma gets social” monthly articles for the year of 2012 – a year in which pharma has begun to innovate within the digital and social media realm. As we head towards the end of a year in which we have seen digital channel use among pharmaceutical companies continue to...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D