Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
Adherence - the bridge between clinical and real world outcomes

Adherence - the bridge between clinical and real world outco...

Adherence is not just a problem to be addressed once a drug has launched, but a pivotal factor in determining outcomes, which makes it a key part of the value proposition for market access. Whilst the term ‘market access’ is well used within pharma, it does mean different things to different people. Historically, it has focussed on the payer alone and negotiating…

Articles
Executive perspectives: Cavan Redmond

Executive perspectives: Cavan Redmond

WebMD leads the way when it comes to digital health information, so pharmaphorum caught up with its CEO, Cavan Redmond, to hear where online healthcare is heading. Health has been a popular topic on the internet since its very earliest days, with research showing that around 80% of web users search for information relating to…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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