News
White House's TrumpRx platform has arrived
The Trump administration's long-promised direct-to-consumer (DTC) sales channel for medicines, TrumpRx, has finally gone live.
Digital
From engagement metrics to meaningful experience: Why pharma...
Pharma digital success still focuses on clicks and downloads, but true performance is whether content actually meets real end-user needs
News
Abbott's wireless heart failure sensor cleared for NHS use
A wireless sensor the size of a paperclip, Abbott's CardioMEMS HF, can now be used routinely by the NHS to monitor patients with heart failure.
Digital
How GenAI is cracking the toughest targets in drug discovery
Generative AI has the potential to solve for designing effective antibodies for G‑protein coupled receptors (GPCRs).
Digital
Pharma's quantum leap: How AI is redefining media measuremen...
Welcome to the era where the convergence of quantum computing and artificial intelligence isn't just an advantage, it's the imperative.
Debates
News
Press Releases
Editor's Picks
Editor's Picks
