Tracking studies get smarter: AI meets human intelligence
Having a continuous pulse on brand health is essential for pharmaceutical companies to inform strategic decisions and establish Key Performance Indicators (KPIs) in an ever-changing market landscape. However, traditional approaches lack agility and pharma teams need quality insights faster.
This webinar shares how technology is transforming tracking studies from quantitative and qualitative perspectives. Join the dynamic discussion with a panel of healthcare market research experts who will reveal how new technology is reimagining traditional tracking methods. Instead of waiting for new waves of data, insights can now be collected and analysed in real-time.
Find out how trackers are evolving, the opportunities and challenges they present, and what the future looks like as AI and technology continue to elevate insights for faster, smarter decisions.
What you’ll take away:
- The challenges and limitations of traditional tracking studies
- How technology is reshaping, bringing speed and flexibility
- The role of AI in powering sentiment analysis and real-time analysis
- A forward look at how tracking studies are transforming for the future
Meet the Panellists
Mo Rice, Vice President of Global Quantitative Solutions, Konovo
With over 35 years in market research, Rice brings deep expertise across both quantitative and qualitative methodologies. For the past two decades, she has specialised in online healthcare research, combining operational excellence with strategic delivery. Actively involved in industry standards through her work with the BHBIA Ethics and Compliance Committee, Rice is widely recognised for her knowledge in online research, healthcare, compliance, and full-service insight delivery.
Kelly Warth, Global Head of Data Strategy, Day One Strategy
Currently Global Head of Data Strategy, Warth has over 20 years of experience across pharmaceutical company and agency leadership. She is passionate about making complex data simple and useful – helping businesses move from information to insight and from insight to real-world impact. Known for being decisive, curious, and inventive, Warth enjoys working with teams to unlock new ways of thinking and solving problems through data.
Tamara Burke, Vice President of Global Qualitative Solutions, Konovo
With over 20 years in healthcare market research, Burke is highly experienced in insight generation for global pharmaceutical companies. She specialises in qualitative research with HCPs, payers, KOLs, and patients, and she enjoys elevating insights with AI-powered methodologies and innovation. A double BHBIA BOBI award winner and published author of the European Guide to Payer Research, Burke has presented widely at industry conferences and continues to shape the evolving healthcare research landscape.
Nicole Raleigh (moderator) Nicole Raleigh is pharmaphorum’s Web Editor. Transitioning to the healthcare sector in the last few years, she is an experienced media and communications professional who has worked in print and digital for over 20 years.
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