Why AI transformation is really about people
In pharma commercial teams, AI is rapidly reshaping culture and processes. But success and failure at this juncture are determined not by the technology, but by the strategic approach to implementation.
In this video interview, developed in partnership with Axtria, pharmaphorum editor-in-chief Jonah Comstock chats with Jeff Kaminski, global head of AI and data at Axtria, about the culture, governance, and leadership challenges around AI implementation and what he’s seeing on the ground.
They explore how the highest-performing organisations tightly integrate commercial, data, analytics, and technology teams, developing new hybrid roles to combine AI-native technical knowledge with business acumen.
Kaminski also gets at the continued importance of human talent even as AI transforms these organisations, going as far as to posit that people, not AI, might well be the source of competitive advantage going forward.
Watch the video for a nuanced conversation that goes beyond the hype to see what strong AI implementation in pharma commercialisation really looks like.
