data strategy

Market Access

Consolidating data strategy for global success: Insights fro...

At Frontiers Health 2025, Drew McCormick, Head of Data and Analytics at EVERSANA, emphasised a critical truth: data strategy is launch strategy.

Sales & Marketing

launch concept of three ticks and a rocket symbol

Unlocking pharma launch potential: Integrated data strategie...

Launch teams need real-time, integrated intelligence to navigate tighter markets, faster timelines, and rising expectations.

Sales & Marketing

Beyond the grid: Rethinking tracking studies for pharma’s ne...

As the healthcare landscape continues to evolve rapidly, the tools used to understand it must keep pace.

R&D

Reimagining biopharma: How AI is reshaping discovery, develo...

No longer confined to experimental pilots, AI is becoming a catalyst for change across the entire biopharma value chain - but there are challenges.

Digital

Unlocking AI's potential: Transforming healthcare commercial...

As the race to deliver personalised engagement at scale gains pace, artificial intelligence (AI) has become a critical differentiator for pharma companies.

Digital

Turning pilots into production: How to create, scale, and su...

Pharmaceutical companies are eagerly pursuing GenAI products and use cases to generate value within their organisations.