data strategy

Market Access

The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Digital

A sponsored video interview with Axria's Jeff Kaminski

Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Market Access

Consolidating data strategy for global success: Insights fro...

At Frontiers Health 2025, Drew McCormick, Head of Data and Analytics at EVERSANA, emphasised a critical truth: data strategy is launch strategy.

Sales & Marketing

launch concept of three ticks and a rocket symbol

Unlocking pharma launch potential: Integrated data strategie...

Launch teams need real-time, integrated intelligence to navigate tighter markets, faster timelines, and rising expectations.

Sales & Marketing

Beyond the grid: Rethinking tracking studies for pharma’s ne...

As the healthcare landscape continues to evolve rapidly, the tools used to understand it must keep pace.

R&D

Reimagining biopharma: How AI is reshaping discovery, develo...

No longer confined to experimental pilots, AI is becoming a catalyst for change across the entire biopharma value chain - but there are challenges.