data strategy

Digital

Unlocking AI's potential: Transforming healthcare commercial...

As the race to deliver personalised engagement at scale gains pace, artificial intelligence (AI) has become a critical differentiator for pharma companies.

Digital

Turning pilots into production: How to create, scale, and su...

Pharmaceutical companies are eagerly pursuing GenAI products and use cases to generate value within their organisations.

Sales & Marketing

Data & strategy adaptation and adoption in international pha...

How do companies adapt and evolve to different data needs, especially when they are expanding their international presence?

Sales & Marketing

Redefining your digital footprint

The Greek philosopher Heraclitus once said, “The only constant in life is change.” And how right he was.

Views & Analysis

When knowledge drives results: the impact of a winning data ...

Having an effective clinical trial data strategy in place can make the difference between success and an expensive failure for a pharma company.

Views & Analysis

Real-world data – optimising your strategy for market access...

The points to consider in preparing an effective data strategy.