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data strategy

Sales & Marketing

Data and strategy

Data & strategy adaptation and adoption in international pha...

How do companies adapt and evolve to different data needs, especially when they are expanding their international presence?

Sales & Marketing

Redefining your digital footprint

Redefining your digital footprint

The Greek philosopher Heraclitus once said, “The only constant in life is change.” And how right he was.

Views & Analysis

Social connections. 3D illustration

When knowledge drives results: the impact of a winning data ...

Having an effective clinical trial data strategy in place can make the difference between success and an expensive failure for a pharma company.

Views & Analysis

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Real-world data – optimising your strategy for market access...

The points to consider in preparing an effective data strategy.

Editor's Picks

Novartis snaps up PI3Kα breast cancer drug in $3bn deal

US court says pharma giants must face False Claims suit

Meningitis outbreak in UK prompts call to widen vaccination

US judge rules Kennedy's vaccine changes 'unlawful'

Generic semaglutide in India, and other weight-loss news

News

Amgen hq

FDA points to liver injury with Amgen's Tavneos

The FDA has raised the pressure on Amgen to withdraw vasculitis drug Tavneos from the market with a report linking serious side effects to the drug.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights further

Sponsored

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company

The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company