Views & Analysis | Perspectives on pharma industry issues

Patients

Graphic representation of human diversity

Moving beyond intent: Building more diverse clinical trials

Improving representation is not simply about increasing awareness or setting enrolment targets. It requires identifying and removing the barriers.

Oncology

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Establishing ctDNA as a validated primary surrogate endpoint

Circulating tumour DNA (ctDNA) has emerged as a promising primary surrogate endpoint in solid tumour oncology.

R&D

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Patient population first: the strategy behind country decisi...

Sales & Marketing

Why trust is becoming pharma’s most important visibility met...

Any gap between an AI-generated answer and a product’s approved profile carries consequences for prescribing decisions and patient safety.

R&D

CAMP4 on a new class of ASO in gene under expression

CAMP4 Therapeutics CFO Kelly Gold discusses developments in antisense oligonucleotides and CAMP4’s CMP-002 study

Digital

Trust and treatment: GenAI in life sciences in 2024

In 2023, the life sciences industry was rocked by generative artificial intelligence. This year, we'll see some of these ideas become reality.

Sales & Marketing

The Omni Advantage: A concise roadmap for change, for the pe...

The book launch for pharma industry veteran and award-winning businesswoman Merhnaz Campbell’s The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales E

Market Access

A year of major M&A ahead?

The previous few years have seen a slowdown in M&A across the industry, as companies take a cautious approach to expansion.

Sales & Marketing

Why trust is becoming pharma’s most important visibility met...

Any gap between an AI-generated answer and a product’s approved profile carries consequences for prescribing decisions and patient safety.

Sales & Marketing

Pharma is marketing to the wrong mind

On the benefits of instinctive marketing, over either rational or emotional.

Digital

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Delivering smarter, faster insights for better health outcom...

In a recent webinar, Konovo experts addressed some of the critical topics impacting today’s healthcare market research.

Digital

cybersecurity concept of lock on hardware

Stolen patient data is now a structured commodity

When it comes to cybersecurity, healthcare data security should concern every provider and pharmaceutical organisation: medical records do not expire.