Views & Analysis | Perspectives on pharma industry issues

Patients

Graphic representation of human diversity

Moving beyond intent: Building more diverse clinical trials

Improving representation is not simply about increasing awareness or setting enrolment targets. It requires identifying and removing the barriers.

Oncology

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Establishing ctDNA as a validated primary surrogate endpoint

Circulating tumour DNA (ctDNA) has emerged as a promising primary surrogate endpoint in solid tumour oncology.

R&D

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Patient population first: the strategy behind country decisi...

Sales & Marketing

Why trust is becoming pharma’s most important visibility met...

Any gap between an AI-generated answer and a product’s approved profile carries consequences for prescribing decisions and patient safety.

R&D

CAMP4 on a new class of ASO in gene under expression

CAMP4 Therapeutics CFO Kelly Gold discusses developments in antisense oligonucleotides and CAMP4’s CMP-002 study

R&D

JP Morgan 2024 – Jen Nwankwo

While 2023 may have been the year of AI for the consumer consciousness, for companies using the technology in a focused way in drug development it was just another year of learning and adva

Market Access

Fixing the inequity of drug access outside of the US

In this new episode of the pharmaphorum podcast, web editor Nicole Raleigh welcomes guest Cem Zorlular, CEO of Er-Kim Pharmaceuticals, for a conversation on antimicrobial r

R&D

Take the hybrid road to bring clinical trials to patients

As the landscape of clinical trials evolves, decentralised clinical trials (DCTs) have emerged to put patients at the centre of the research process.

Sales & Marketing

Why trust is becoming pharma’s most important visibility met...

Any gap between an AI-generated answer and a product’s approved profile carries consequences for prescribing decisions and patient safety.

Sales & Marketing

Pharma is marketing to the wrong mind

On the benefits of instinctive marketing, over either rational or emotional.

Digital

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Delivering smarter, faster insights for better health outcom...

In a recent webinar, Konovo experts addressed some of the critical topics impacting today’s healthcare market research.

Digital

cybersecurity concept of lock on hardware

Stolen patient data is now a structured commodity

When it comes to cybersecurity, healthcare data security should concern every provider and pharmaceutical organisation: medical records do not expire.