Articles
Language, culture, and health in emerging markets

Language, culture, and health in emerging markets

Irene Agnew provides her thoughts on the importance of language translations within healthcare, especially with the rise in emerging markets. Language translation is an unsung hero that is used in marketing, research, business-to- business, and in all international communication...

Articles
DUTOPROL: a unique approach

DUTOPROL: a unique approach

Darshan Kulkarni offers his opinion of DUTOPROL and discusses AstraZeneca’s approach in eliminating the need for pharmacy with this product. I am in favor of companies looking at new and non-traditional ways of putting their product forward. AstraZeneca launched...

Articles
India – established or emerging market?

India – established or emerging market?

Is India an emerging or a more established market? Salil Kallianpur explores. During his visit to India in late 2010, US President Barack Obama surprised many when he remarked to the Indian Parliament that he...

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