Views & Analysis | Perspectives on pharma industry issues

R&D

Gravity is an experimental variable pharma has rarely been a...

Microgravity should not be a destination for pharmaceutical R&D, but another experimental environment.

Digital

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Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.

Market Access

Biotech's next growth cycle: Renewed confidence comes with c...

Renewed confidence across biopharma is welcome and long overdue after a prolonged period of constraint. But confidence alone is not enough.

Oncology

The future of oncology is adaptive: What ESMO 2026 revealed ...

Across tumours, three developments repeatedly surfaced throughout the congress, each reflecting a notable transition in how cancer is being managed.

Market Access

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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles

Pharma news highlights: May

Ed Silverman provides his opinions on some of May’s most interesting pharma news stories from across the world. The past few weeks have, in some ways, been dominated by news emanating from medical conferences...

Articles

Pharma news highlights: June

Ed Silverman shares his opinions on some of the latest pharma news, including the controversy over Merck’s new Claritin campaign, the ruling for ‘Obamacare’ and India’s new healthcare policy. There is good reason that many in the pharmaceutical industry look forward to the summer doldrums – the preceding weeks can be crammed...

Articles

Top ten innovators in pharma: Andrew Spong

Our latest top pharma innovator is Andrew Spong, leading digital and social media expert and founder of STweM. We asked you to nominate those who you considered to be a top innovator in pharma. We were delighted with...

Sales & Marketing

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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Digital

Sponsored

Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.

Digital