Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
Digital and multi-channel management: interview with Benjamin Tilly

Digital and multi-channel management: interview with Benjami...

Benjamin Tilly, Digital and Multi-Channel Manager at Sanofi, shares his advice on selecting appropriate digital channels. Facebook, Twitter, email or carrier pigeon? Deciding on what channel to use to get your message across can be a difficult...

Articles
Redefining the Blockbuster Model:  Why the $1 billion entry point is no longer sufficient - part 2

Redefining the Blockbuster Model: Why the $1 billion entry ...

Sarah Rickwood concludes her two-part article in which she questions how we can truly define a ‘Blockbuster drugs’. An effective approach is defining blockbuster products in terms of a fixed share of the value of the global pharmaceutical market...

Articles
Patient perspectives: Tiffany Peterson

Patient perspectives: Tiffany Peterson

Tiffany Peterson (also known as Tiffany and Lupus) shares what it is like to be a patient with Lupus and how pharma can better work with patients such as her. Frustrated with the lack of information she received after receiving her diagnosis of Lupus, Tiffany Peterson didn’t want other patients to…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Newsletters and Deep Dive
digital magazine

Oncology

Patients

R&D