Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
Perspectives on CME: part 4 – the impact of technology on CME

Perspectives on CME: part 4 – the impact of technology on CM...

In the fourth part of our interview series with Lawrence Sherman we learn how technology has shaped CME and where Lawrence gets his inspiration from in his work. In this interview series with CME expert Lawrence Sherman we’ve learned how CME can be of real value to the learner, in addition to...

Articles
Tunnah’s musings: Syrum - saving the world or saving pharma?

Tunnah’s musings: Syrum - saving the world or saving pharma?

Paul Tunnah’s latest musings neatly coincides with the beta launch of Boehringer’s new Facebook game Syrum, as he asks John Pugh what it might do for pharma. It’s probably fair to say that the words ‘pharma’ and ‘glitz’ do not often go hand in hand. However, Boehringer Ingelheim’s John Pugh certainly managed to inject …

Articles
External perspectives: key account management

External perspectives: key account management

In a new series where we hear from people who work within industries outside of pharma, we speak with Hajo Rapp on how Siemens has successfully implemented key account management. Last year, Siemens AG was recognised by the Strategic Account Management Association (SAMA) for its successful customer management...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Newsletters and Deep Dive
digital magazine

Oncology

Patients

R&D