Views & Analysis | Perspectives on pharma industry issues

Digital

Two female silhouettes in a city office overlook the urban landscape below

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Patients

Maintenance: The underexamined half of the GLP-1 story

GLP-1 treatments have historically had an exit problem, as appetite suppression stops when the medication stops.

Oncology

pharmaphorum podcast Episode 276, Irina Babina, Concr

Getting predictive technologies to patients, with Concr

Dr Irina Babina, CEO of oncology R&D platform Concr, discusses how current regulatory frameworks were built for static diagnostics.

R&D

Concept of AI overview of patient in clinical trial

How AI simulation could help de-risk obesity and cardiometab...

AI life sciences models allow researchers to explore different patient populations, protocols, and development strategies before a study starts.

Sales & Marketing

Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

Articles

Access to information changes everything, including the natu...

Bunny Ellerin addresses the changing nature of the physician-patient relationship and how it has evolved with increased access to health information. I remember the first time I fired a doctor. It was 2003, and I was pregnant. There were myriad issues I wanted to discuss with the...

Articles

Device ad-vice: three tips for positioning medical device br...

Some hot tips on positioning medical device brands from HCB Health’s Amy Smith in the latest of the agency's ‘Device ad-vice’ series. Doctors are trained to make decisions objectively: evaluate the data, compare the alternatives, weigh the risks. But the process isn’t...

Articles

Tunnah’s musings: 9.63 seconds

In Paul Tunnah’s latest musings he reminisces on the many great images from the 2012 London Olympics and the inspiration they provide for pharma and healthcare. You can sense the collective hangover dawning on people now that the 2012 Olympic Games have finally drawn to a close. For the past few weeks London has…

Sales & Marketing

Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

Sales & Marketing

The patient communication crisis pharma can no longer ignore

Industry's significant investments in patient engagement are only effective if patients trust the communication enough to answer in the first place.

Digital

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Digital

Pharma brands face golden opportunity to extend supply chain...

People are ready for technology that verifies authenticity and provides helpful information directly from the medicinal product itself.

Market Access

$100 notes in pill bottle on aquamarine background with spilled pills

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Market Access