Articles
Pharma gets social: was Facebook page responsible for K-V Pharmaceutical Chapter 11 bankruptcy?

Pharma gets social: was Facebook page responsible for K-V Ph...

Following K-V Pharma’s recent filing for bankruptcy, Daniel Ghinn takes a look at the part social media played and shares his thoughts on just how important it is for pharma companies to have a social media strategy in place. “WOOT! I feel bad celebrating anyone losing needed jobs, but this company has to GO... what they tried to do to women...

Articles
Realising the potential of stratified medicine

Realising the potential of stratified medicine

Bob Damms and Hakim Yadi discuss the potential of stratified medicine – the first step towards personalised medicines. The potential of stratified medicine has long been talked about, but the pace of development has increased dramatically...

Articles
Top ten innovators in pharma: Dennis Urbaniak

Top ten innovators in pharma: Dennis Urbaniak

We interview Dennis Urbaniak, nominated as top pharma innovator for being the mind and the force behind Sanofi’s innovative approach to engaging in social media. We asked you to nominate those who you considered to be a top innovator in pharma. We were delighted with your responses and....

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