Articles
A day in the life of... a former VP & General Manager, Eastern Europe at Genzyme

A day in the life of... a former VP & General Manager, Easte...

Ji?í He?mánek shares what his typical working week was like as the VP & General Manager, Eastern Europe (Prague) at Genzyme. Continuing our series where we speak with individuals from various roles and functions across the pharmaceutical industry on what a...

Articles
Digital and multi-channel management: interview with Benjamin Tilly

Digital and multi-channel management: interview with Benjami...

Benjamin Tilly, Digital and Multi-Channel Manager at Sanofi, shares his advice on selecting appropriate digital channels. Facebook, Twitter, email or carrier pigeon? Deciding on what channel to use to get your message across can be a difficult...

Articles
Redefining the Blockbuster Model:  Why the $1 billion entry point is no longer sufficient - part 2

Redefining the Blockbuster Model: Why the $1 billion entry ...

Sarah Rickwood concludes her two-part article in which she questions how we can truly define a ‘Blockbuster drugs’. An effective approach is defining blockbuster products in terms of a fixed share of the value of the global pharmaceutical market...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D