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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Operational forecasting – making your numbers stand up

Operational forecasting – making your numbers stand up

Forecasting plays a critical role across many aspects of marketing, so James MacDonald provides some pointers on the difference between a good and bad operational forecast. Operational forecasting quality can be quite variable across different operating companies, and improving this capability is one of the most rewarding activities in…

Articles
An outcomes focused NHS

An outcomes focused NHS

Neil Cooper of Clinical Current explores the opportunities presented to pharma with the changing landscape of the NHS. The NHS in England is undergoing significant change and with it the way it defines success. The Health and Social Care Act 2012 set...

Articles
Social pharma faces: Jim Lefevere

Social pharma faces: Jim Lefevere

Jim Lefevere, Roche's Director of Global Digital Marketing is our latest social pharma face. In the latest of our pharma social faces interview series we interview Jim Lefevere, Roche's Director of Global Digital Marketing...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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