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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Connectivity: key to igniting marketing excellence

Connectivity: key to igniting marketing excellence

Samantha Clarke of UCB Pharma discusses UCB’s approach to marketing excellence and highlights why looking to brands outside of the pharma industry can be beneficial. When insurance giants CGU and Norwich Union merged in May 2000, over 40 different company trading names came together under...

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Medic involvement in pharma marketing

Medic involvement in pharma marketing

Howard Goodall is senior advisor for oncology at Astellas. Here he addresses the merits of medic involvement in pharma marketing. Howard Goodall believes that, as a medic, his knowledge of and experience offer him a unique viewpoint from which to identify...

Articles
German life science part one: turbulent times for biotech companies

German life science part one: turbulent times for biotech co...

In part one of two, Mariana Brea-Krueger discusses the biotech market in Germany, comparing it with the market situation across the world. It is a well-known fact that the world pharmaceutical market is faced with the slowest sales growth in decades...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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