Market Access
Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
Spotlight on... HIV and AIDS

Spotlight on... HIV and AIDS

This month’s spotlight is on HIV and AIDS – we speak with Dr Michael Brady to find out how pharma and the UK government are supporting patients in this disease area. By the end of 2010, an estimated 34 million people were living with HIV worldwide – up 17% from the...

Articles
Medicines adherence – the forgotten role of pharma marketing?

Medicines adherence – the forgotten role of pharma marketing...

New data suggests that poor medicines adherence costs pharma over $500 billion per annum, so Atlantis Healthcare spoke to a number of stakeholders to identify some solutions. With the publication of the recent IMS Institute for Healthcare Informatics report entitled ‘Advancing the responsible use of medicines’ stating that annual savings of…

Articles
CME in Europe: a fragmented environment

CME in Europe: a fragmented environment

In this interview with Eva Thalmann of Janssen we discuss the current CME environment in Europe. The CME environment in Europe is evolving. There is a rise in the expectation of the pharmaceutical industry to support CME...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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